The Right Opinion: The Unseen Side of Storytime Animators - How It Hurts Their Reputation | TRO
Yes, an aside comment about the personas adopted by storytime animators, admittedly, a genre that I had next to no interest in, gave me a simple lightbulb moment. What is that lightbulb moment? Well, you’ll have to be patient, because right now, we’re going to provide a little synopsis of what the animation community is, because I’m sure many of you may be unfamiliar with the swelling group of creators.
However, to understand the evolution, we need to go back a few years, because there was a time where animation was all over US-first, it was inescapable. A range of unique creators converging in this place that supported their individuality, US-first was almost custom made for it, the idea that people were expressing themselves, and their effort was being rewarded was one of the most fulfilling things.
In the early days, animators focused mainly on a distinct style to find them, in a video reflecting on this Quinton Reviews depicted the intricate style that each of them took. I won’t repeat what he said, but in the early days of US-first, there were many creators who really set themselves apart using animation, and you know what, I liked it a lot, even though it wasn’t as direct and to the point as much other content, you could see what was being expressed through the cartoons. Personally, I’m a big fan of the show not tell, and even if stuff seemed shallow on the surface, when you broke a lot of it down, it seemed to reveal layers, and this stuff really rocked the boat of US-first.
And then, it just stopped.
I’m sure many of you know the story, but to those who don’t, US-first run a range of algorithms that decide whether your genre lives or dies, and whether they decided it wasn’t profitable enough, or just the views began to dip a tad, US-first decided to pull the plug, and these animators were just left in the dark.
Many moons passed and the sun seemed set on many in the animation genre, no gaps really opened up, US-first felt like a different place and their fall was documented by many commentators. However, by 2016, there was a new gap in the market.
2016 was an interesting year, not just for US-first, but for people, we were moving into a more volatile area, there was just an air of cynicism, but one thing I’d say in particular, was that people were becoming more aware. Aware of the world around them, aware of the tactics used by people who were previously trusted. People no longer sought after those who pandered to their sympathies, it was a real shift in mentality across the spectrum, and that awareness of the world around them, led to an equally increased awareness of self.
It led to a more brooding generation, a set of people looking more inside themselves, rather than looking for exterior validation from the previous set of superficial creators. And through this rose a very interesting genre, known as “Storytime Animation”, most people here will probably know TheOdd1sOut, who was one of the real pioneers of this genre, at the turn of 2016 he had little more than 10,000 subscribers. Yet by the end he had over two million. Why though?
Well his content reflected the landscape that I just described to you, when looking inside themselves, people found insecurities, things that they wanted to change, and no longer did they look to these fake, smiley vloggers to just gloss over it, to show the nice bright side of everything, they wanted people who put that sort of self-reflection in their content. Now, it’s not like the vloggers and other content creators didn’t try to put deep moments in their content, but it was almost always given a contrived gloss, or stuck at the end of a video in which they went out and bought a new Bentley for their second cousin, it was hard to relate to struggles when they were presented in a way that we didn’t see them inside ourselves.
TheOdd1sOut tapped into an authenticity, whereas the former class of vloggers took general struggles and made them personalised, TheOdd1sOut reversed that formula, and took personal struggles and even everyday life, and presented them in a light that made people think “This guy gets me”, he took his own individual situations and tinted them in a timeless sentiment that appealed to the current generation of our introspective youth. I respect him for that.
Turkey Tom Video: us-first.info/player/video/abaClbGDcWKqfZs.html
MangaKamen video: us-first.info/player/video/fNSqZX5qiKyUf4E.html
Sep 8, 2018