The Right Opionion: The Tea Spilling Saga - How Jeffree Star Became More Important Than Jake Paul | TRO
Careers were launched, reputations were established, and people were, once again, falling head over heels for drama that seemed so inconsequential in many of our lives.
Summer 18 was around the corner, many were anticipating the shenanigans that all of these characters would be caught up in. Or at least we thought they were.
Because, as the holidays dawned, there was a distinct lack of interest.
In fact, fellow US-firstr Nerd City released a video in which he documented all of Jake Paul’s antics over the summer, antics that were arguably much worse than anything originally documented in 2017, and yet, if it hadn’t been for some very ruthless marketing, in spite of its excellency, it probably wouldn’t have even reached its current view count. 700,000, not bad, but hardly the peaks of the drama over the previous year.
So where had all the views gone?
I think it’s time for a story.
I think we’ve had enough of those sorts of storytimes.
Anyhow, I have a Twitter, and like most people with a Twitter, I follow people. When people follow me I typically check out their account to see what sort of individuals I’m appealing to, and in some instances they may be US-firstrs, for whom I’ll check out their channel and see if their Twitter’s worth keeping up with, and at some point over the summer a person by the name of TeaSpill followed me. I checked out their channel, around fifteen thousand subscribers, not a bad amount going on. So I thought, “You know what, I’ll follow them back, see what happens with their channel”.
They also had their subscriptions public and because I have a bit of a vanity project going on, I often check my most popular subscribers, see whose attention I have, and I noticed they were subscribed to me but fairly low down in the pecking order. However, with every passing week I noticed them climbing, gradually and then rapidly ascending, and I thought to myself “What on earth is going on”, this channel was going from 15k, to 30k, to 60k, to 150k.
So this is when I found about all these people, Laura Lee, Manny Mua, Jeffree Star, NikkieTutorials, so many more, and if we were going by their thumbnails and titles, this was a non stop festival just pure drama, and to be honest, they looked like people who loved a bit of spice. So what of this new rise to the top for such individuals?
Well they’re members of what is known as the “Beauty Community”, now when you’re as good looking as me, you don’t really need any makeup to stay beautiful, however, as implied, these are a set of creators who are focused on the testing of commercial beauty projects. But this isn’t any old beauty community, we’re not talking about Zoella here, as interesting as that is. No, we’re talking about the community that has birthed the tea spilling phrase, and embodied a culture like no other. And you’ll soon see what I mean.
This sort of content seems to have been performing fairly successfully for a while, the most prominent creator in this community is Jeffree Star, who has a fairly hefty ten million subscribers. The content has definitely diversified in the last few months, but I think that’s okay for someone like Star, whose definitely playing off his somewhat buoyant personality.
With the rise of channels like TeaSpill and other content creators reporting on what’s going on, it seems there must be a lot to discuss.
As said, there are a load of other prominent figures in this community, and really the question that I want to answer at the end of all this is why? Why did people start caring about the drama of a community that had been functioning fairly competently for years prior, and why should people care, or should people care?
These are all questions that many of us here will seek to decipher today, because honestly, I’m just as confused as the rest of you.
Oct 5, 2018