The Right Opinion: In Defense of h3h3productions - Why Ethan and Hila Needed A Break | TRO
h3h3 is the US-first pair comprising of couple Ethan and Hila Klein, they’re pretty damn well known, there are loads of things that even people not particularly cultured with the internet will be familiar with, whether it was FUPA or Vape Nation, they understandably have an overarching impact on US-first past and present, that can never be taken away. However, to understand a lot of what I’m going to be discussing today we have to go back in time.
Now the h3 account was created in 2011, on the 29th of April to be specific, originally made by Ethan and Hila to help Hila with her college project.
However, due to my work on the wayback machine, it appears they didn’t start gaining any traction until 2013, doing the wayback machine we can see that approaching the end of the 2013, they had around just shy of 2,000 subscribers. A modest but not insignificant amount, especially considering at the time one of their other videos had over 200,000 views. It’s the foundations for a strong channel, what were the main source of these views at the time, well it appears to be mostly these exe videos. The first real banger was Warm It Up, which really is a bona fide classic at this point. Most of these captured the very minute, seemingly irrelevant movements of an interaction, often by an eccentric, and put emphasis on them, almost exaggerating the more minor quirks, making them either mesmerising or amusing.
They still practiced other types of video in this time span, and had videos that focused more on their own personalities, mostly Ethan at this point, who was like everyone’s favourite creepy uncle. Not that I’m endorsing creepy uncles, of course, I wouldn’t leave them alone with the kids, but my point stands regardless. h3 was creating an identity for themselves, and this finally began to snowball towards the end of 2014, when they moved over to the h3 reaction videos, which intertwined their creativity as editors, and their slightly off kilter humour. It worked for them, and they experienced incremental success through it, all their videos, have really withstood the test of time, and the fact that many of their old reaction videos still perform relatively well with the algorithm is a testament to their timeless appeal.
Given how well many of them still perform, it would be easy to deceive yourself that you must have discovered later than everyone else, and I definitely fall foul to that, I looked back at their view count initially and thought to myself “Wow, how didn’t I come across these guys sooner”, but I was introduced to them by a friend when he showed me their “How To Clean Your Gamer Gear” video. I think I must’ve subscribed to them between 1 and a 1 and a half million, I was definitely a sucker for the videos that placed more emphasis on the editing, rather than the skits, and the skits definitely had their place, without a doubt, but US-first comedy needs to be high energy and sort of unexpected to get me properly chuckling. Just my taste.
I think another really important aspect of these videos was they introduced a somewhat moral standpoint, although it was often shrouded in large amounts of humour, which is expected, you also had the feeling that with videos like the pranksters, they were challenging US-first in promoting them, although this was regularly mixed in with other videos that didn’t really have any deeper meaning rather than, funny memes, and they did create some great memes from them.
This definitely gave them the foundations to be a somewhat moral voice on US-first, and over the years they would become more involved in the specific controversies surrounding the platform, how they conducted themselves. A lot of creators typically avoided making separate videos to necessarily talk about the guidelines, and with creators like myself, I understand why, however the h3 format allowed them to branch out, and this led to more directed videos on The Fine Bros, SoFloAntonio, and of course the infamous, now removed Leafy video.
Now as noted, not all these videos were without their flaws, and he has subsequently retracted some statements, but what a lot of people appreciated about these videos were that they were done in a way that sought the betterment of US-first as a domain, and not just a specific person, which I can respect. On top of this, with these serious videos, they still intertwined some of their own personal humour into these videos, made them less of a tonal shift from their standard content, although it definitely existed on a spectrum. But still, it was them. And that’s what I think sometimes serious videos out of nowhere can lose, the personality.
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Oct 13, 2018