Today is the day in which I definitely take on something more challenging, not because it’s a hard topic to decipher, not because it’s even particularly controversial, but because I expect it’s going to dispute a prevailing narrative which has been accepted by many spectators, and also defending people who typically, I’d have no interest in defending, but here we are, half a year later, and after a fair few controversies, I think it’s high time we have a discussion.
This is Zoella, and this is Alfie Deyes, they are a pair of British vloggers, they are partners, and they are both relatively successful. Zoella is a lifestyle vlogger, who focuses on a variety of vlogs, primarily leaning towards the more beauty sort of content, make-up tutorials, item recommendations, all that jazz. Alfie Deyes, also known as PointlessBlogVlogs, makes videos on a broader range of topics, covering all sorts of things going on his life, which clearly appeals to some demographic.
These guys are proper classic US-first stars, back from the early 2010s, they’ve been around for a while. I’d heard of them, especially Zoella, she’s kinda inescapable, but have never taken sat down and watched one of her videos. I’m not quite her target audience.
They’re smiling, and happy, and often they’ll do collabs with other people who are smiling and happy, and everyone’s laughing, hahaha, joy to the world, isn’t everything fantastic?
In case you haven’t gathered, I don’t like them very much, nothing personal of course, but it’s no secret to those in my inner circle that I’ve loathed most vloggers for a while, their saccharine levels of glee seem extremely forced, and I find most of the content so vapid and meaningless. There is a video of them just messing around with a swimming pool, it has one million views, I mean I’m not gonna knock the views, but imagine spending your day sitting down watching someone set up a swimming pool. For me, it just seems like content for other people to live through, and although it can be cathartic in the short term for an audience, I’d always just encourage going out and grinding to afford a swimming pool yourself, this content always seems to leave a void for me, maybe that’s just who I am, but who I am affects how I feel.
However, that’s not the topic of the video today, I just wanted to get that off my chest, but now my chest, my abdomen, my rib cage, my trachea, my lungs, my bronchi, are completely clear, and we are ready to rock and roll.
You see, Zoella and Alfie Deyes are part of the British vloggers, crew, and here in the UK, we have a very nice little niche for them, not just in the vlogging community, but in the commentary community. It’s no secret that the British vlogging scene has kinda gone, many of the people like ThatcherJoe, Marcus Butler, Oli White, even the ones we’re talking about today, are “stagnating”, I was gonna throw Caspar Lee into that mix too, but since he made a video on the KSI drama, it seems he might just resurrect himself, but I guess we’ll see what happens on that matter. And ready to dance on the graves of these people are the commentators, which is something I’d normally welcome with open arms, I mean, who doesn’t love the chaos of calling people out for doing terrible things.
And in this instance the main targets were the titular characters of this little tale, good old Zoe, and Alfie here. Firstly, Zoe for her ill advised Christmas calendar that came in at a tasty 50 quid, and secondly Alfie, for another little stunt in which he quote “survived” on one quid a day, spoiler alert, he didn’t exactly play by the rules.
In these little escapades, it’s quite easy to see why people dished out the criticism fairly heavily, there were plenty of embarrassing moments to pick apart, especially when you’re going in with the level of precision that many commentators do. As I’ve said in previous videos, people in different communities have never been held to the same standards that we in commentary expect, so when commentators felt ravenous, the vlogging community was a buffet.
However, is it possible, that in spite of all the legitimate criticisms that could be levelled against these individuals, that mistakes were made. Admittedly, when the first lot of drama transpired against Zoella, I was completely on board for the ride, obviously I wasn’t making videos about it at the time, because it wasn’t really my thing, however, I lapped it all up because it was entertaining, and there was a feeling of righteousness. However, as the months went by I began to question whether it was all worth the passionate vitriol invested into the numerous videos, and by the time the second set of drama came around, I was convinced that this was a very neatly orchestrated ruse, how did it happen though?
Aug 19, 2018